Our brewery started with a dream and a 1984 Eagle Wagon and trailer packed with brewery equipment driven here from Colorado by the ambitious Brewmaster himself and his Dad. After a long and tumultuous journey involving disaster and triumph they began to build. Following fourteen months of design, building and construction they finally fired up the brew kettle for the first time in December of 1999. Although the brewery was tiny and tucked in a basement on Pearl Street, the celebration and Grand Opening was enough to attract throngs of flavor starved people and get Mayor Medinger to tap the inaugural keg.

We have come a long way since. Today we work comfortably in our new home in the historic La Crosse Footwear building with our expanded 30 barrel brewery. The new brewery has over six times the brewing capacity of the old Pearl Street Brewhouse. And while we spent the first 8 years slinging brews out to nearby pubs and restaraunts in draught kegs only, in July of 2007, we unveiled bottled beer in six packs and cases.

Now Pearl Street Beer can be found on tap in most restaurants and bars and on the shelves of retailers around the Coulee Region and beyond. Find out where! Our most recent addition to our brewery is the Tasting Room & Gift Shop which opened its doors in November of 2007. Now beer enthusiasts can come and see everyone hard at work in the brewhouse, sample our handcrafted brews, tour our facility and pick up souvenirs.

The Crew Behind the Brew

Everything and everyone at PSB has a down-home mentality. We attribute the fine quality of our beers to the great men and women who make it happen. Stop in and get to know the people behind your favorite brew.

Anthony Katchever a.k.a. Tone Capone

Founder, Owner, Quality Control (wink wink). Although he lives in Port Washington (“Lakeside”), Tone remains a integral part of the brewery. Hobbies include driving long distances for a PSB beer, working on his perpetual architectual fantasy and mackin’ with the young ladies.

Joseph Katchever a.k.a. Brewmaster

Owner, Founder, Brewmaster, Production Manager, Beer Aficionado and all-around bad-ass. He is living proof that where there’s a will…there’s definitely a way. Hobbies include beer, brewing beer, drinking beer, talking beer, cooking stir-fry, burning down the road on his chopper and sampling his own wares.

Tami Plourde a.k.a. Mama T

Chief Beer Ambassador and Administrator of Sales/Marketing. Hobbies include burnin’ up the tar on her Sporty and catching up on Hollywood gossip.

Nick Brown a.k.a. Nicky B

Beer Ambassador Extraordinaire. Nick sells, delivers and promotes the PSB family of beers. He brings years of sales experience to the team. Hobbies include cutting a huge rooster tail on his slalom ski, long walks in the park, facebookin’ like a mofo and ridin’ his Stroker.

Dillon a.k.a. Dilly Bar a.k.a. The Meat

Beer delivery guy. He’s in charge of our precious cargo and he takes his job seriously. He’s our Saturday tour guide and Beer Ambassidor, too! He’s waaaay into music and you can pretty much hear him belting out lyrics at the top of his lungs while he’s working. Hobbies include mackin’ on the ladies, rockin’ on his bass guitar and swindlin’ people out of their cash in poker. Ladies, don’t be fooled by this poker face – he’s nothin’ but FUN!

Dane a.k.a Danish

He’s our Assistant Brewer. If you’re enjoying a nice cold tasty pint of one of our handcrafted beers and you like what you’re drinking – you can thank this guy. He sees each batch of beer through from brewing to packaging, and as you can see from the soaked pic of him above, sometimes it all comes right back at him. A man of many talents and interests (too many to include in this little ditty) – this is one guy you could spend hours talking to. And when he’s not hard at it, you’ll most likely see him and his luscious curly locks whipping in the breeze as he cruises around on his motorcycle, working overtime at his “other” job at The Root Note or just plain thinking up of other ways to promote our biz.

Clifford Holmes a.k.a The Lucky Logger

Our very inspiration for Lucky Logger Lager, Cliff is the renaissance man of the brewery. He’s handy and skilled at most tasks. He also takes care of most of the shorties. Hobbies include growing hair, scroggin’ and socializing.

Francis a.k.a Frankfurter D or Francis Aardvark

Our beloved Hound Dog who will be forever loved in our hearts!