La Crosse’s buzz, extended hours and new faces.


La Crosse has quite a buzz about this S&S 50th party going on. I was down at the fest grounds this morning getting our beer trailer set up and started seeing all the trailers and semis coming in from all over the country. They are here to enter their custom choppers in the “World’s Largest Biker Build-off”. I saw lots of cool bikes down there. The OCC has a cool “Corporal Punishment” bike, Church of Choppers has a red, white and blue S&S built bike. La Crosse builder Doug W from Dougz Customs has a very cool hand-built chopper.

Come down to the fest grounds this weekend and check it out yourself. It may be your only chance to get a taste of the S&S Proven Performance Pale Ale (know around here as 3PA) made by me especially for the S&S 5oth Anniversary celebration! The events will be going on all over the area this weekend. Check out the S&S website for more info and schedule of events.

I have had the phone ringing off the hook here at the brewery about the beer. WE ARE ALMOST SOLD OUT! If you want some, my advice is to head down to Festival, Woodmans, Quillins or the Co-op and see what they have left. We have reserved a few cases for some private VIP parties and have held back a few to sell at our Tasting Room this weekend. Limit one six-pack per customer. HOWEVER, we will have the 3PA on tap here at the brewery until it runs out!

OUR EXTENDED HOURS for this weekend are as follows: Friday 4:00-9:00 and Saturday Noon-7:00. If you come in this weekend you will get to meet one or both of our sassy little new bartenders Allie and Heather!

More about them later- I’m out, stuff to do…

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