S & S Cycle has built quite the reputation in the industry in the last 50 years. A family own business, it is internationally known. To celebrate 50 years of great business, they’re throwing what could be the biggest celebration this area has seen. Bike builders from all over the World are coming to show off their skills and La Crosse is a buzz in preparation.
The Brewmaster is so inspired by this milestone, the only way he knew how to pay proper homage to such an institution was to brew a beer especially for this occasion. So the countdown has begun to the unveiling of Pearl Street Brewery’s Proven Performance Pale Ale, a limited edition beer that will be sold in the six pack in area stores and on tap here at our Tasting Room. Stay tuned, you’re not going to want to miss this! This concoction quite possibly might be the Brewmaster’s finest libation yet.
Also, don’t forget to stop into the Tasting Room & Gift Shop that weekend. The schedule will be as follows:
June 26th 4pm-7pm
June 27th 4pm-9pm
June 28th 12pm-7pm
To get a complete list of activities and events, click on the S & S Cycle link provided in the Pearl Street Brewery Partners section.