Archive for May, 2014

Map the Xperience!

Tuesday, May 27th, 2014

Here’s the link for a visual of our La Crosse Tour map.

Pretty sweet, huh? In your registration packet you will receive full, detailed instructions on how to download the app and all the things you’ll be able to do with it!


Announcing… Your Official 2014 Tour de Pearl Madison Lineup!

Tuesday, May 27th, 2014

Register at any ONE of these locations, then start pedaling all summer long to be eligible for the grand prize $1000 Wyatt bicycle! Remember, to get your card stamped you must a) Ride your bike to every stage and b) Order a Pearl Street Brewery beer.

Up North
Old Chicago
Lao Laan-Xang
Baldwin Street Grille
Barriques – Monroe St.
Barriques – Mckee Rd.
The Side Door Grill and Tap
The Fountain
Harmony Bar
Caribou Tavern
Badger Bowl
Glass Nickel Pizza Co.
Alt n’ Bach’s Town Tap
Lazy Oaf
Club Tavern
Bourbon Street Grille
Brass Ring

Tour de Pearl in Madison is BACK! Starting June 2!

Tuesday, May 27th, 2014

Hey Madison!

Get ready for a summer of pedaling for pints with Pearl Street Brewery’s Tour de Pearl!

This is the SECOND annual TdP in Madison, and we’re stoked to say this year is going to be even better.

Here’s How to Get Beers By Gears:

- 21 stages total. Register at ANY of the 21 stages. $20 gets you your official Tour badge with lanyard, water bottle, T-Shirt, and  even more coupons and freebies from Tour stages and sponsors.

Use our virtual map to plan your desired route! Stay tuned to our  Facebook page for more details to come on our newly designed virtual map for Android and iPhone, created by Map the Experience. Complete details will also be included in your registration packet.

-You have THREE MONTHS to pedal to each of the 21 stages during your free time. You must order a Pearl Street Beer at every stage to get your card stamped. Complete all 21 stages to get an entry to win the grand prize…

A sweet $1000 bicycle from Wyatt Bicycle Co. of La Crosse.

There will be an After Tour Party on SEPT 6, details on time and location to be announced in late summer.

Don’t want to keep checking back? Email and she will add you to the Tour de Pearl-specific mailing list. Stay in the know with all things Tour de Pearl!


Registration opens May 26 in La Crosse!

Monday, May 19th, 2014

We know a lot of you can’t wait to get rolling on this year’s Tour de Pearl!

Registration for the LA CROSSE Tour will open on Memorial Day, MAY 26. The weather is supposed to cut us a break and be gorgeous, so what better time to get started than the holiday weekend?

Remember, you will be able to register at ANY ONE of the 42 Stages. In fact, if you ride your bike, have a Pearl Street brew while you sign up and you can get your first stamp right then and there!

Don’t forget to fill in your desired shirt size on the form. Shirts will be available to pick up ONLY at Pearl Street Brewery. Please allow us a week after you register to get shirts printed. You MUST bring your Tour Badge to pick up your shirt.

Speaking of shirts… check out our awesome 2014 Tour shirt, designed by our good friend Carrie Staehly at OnThree Printing!

More details to follow… stay tuned!


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