Archive for March, 2014

Tour de Pearl 2014!

Tuesday, March 18th, 2014



Get ready for a summer of pedaling for pints with Pearl Street Brewery’s Tour de Pearl!

This is the THIRD annual TdP, and we’ve upped our game this year. We’ve listened to all of your feedback, and we’re stoked to say this will be the biggest, best year yet! We’ve got a virtual map that will help you plan your routes.  We involved even MORE of your favorite stages. You’ll get MORE chances to win prizes. And get this – YOU decide which 21 stages you want to pedal to!

Here’s How to Get Beers By Gears:

- 42 stages total. Register at ANY of the 42 stages. $20 gets you your official Tour badge with lanyard, water bottle, T-Shirt, and  even more coupons and freebies from Tour stages and sponsors.

-Customize your own Tour. Choose stages from each of the five zones to make your own 21-stage tour. Or better yet, ride the entire 42 Stage Tour and hit all the stages!

- Use our virtual map to plan your desired route! Stay tuned to our  Facebook page for more details to come on our newly designed Tour de Pearl virtual map for Android and iPhone!

-You have THREE MONTHS to pedal to each place during your free time. Order a Pearl Street Beer at every stage to get your card stamped. 21 stamps = ONE entry for the grand prize. Complete ALL 42 stages for THREE entries to win!

Grand Prize: A sweet $1000 bicycle from Wyatt Bicycle Co. of La Crosse.

There will be an After Tour Party, details to be announced. Tour registration opens May 26th at each of the 42 Stages.


Stay tuned for more specifics. We’ll get back at you soon!

Don’t want to keep checking back? Email and she will add you to the Tour de Pearl-specific mailing list. Stay in the know with all things Tour de Pearl!

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