Archive for June, 2008

Who’s Got the Best HomeBrew?

Monday, June 30th, 2008

To get an answer to that question, tune in to The Morning Show with Brian and Jean on 95.7 The Rock, Wednesday July 2nd. Brewmasters Joe Katchever from PSB and Randy Hughes from City Brewery will be offering their expertise by judging the homebrew contest. Contestants have already submitted their delicious homemade libations to the station and the Brewmasters are thirsty. Check back for the results.

Superpowered with Stout?

Wednesday, June 25th, 2008

I just got an email from a guy that I have to share:

Just thought you would like to see what I consider a recovery beverage after a great Race. I had just finished a 50K trail running race. This is my go to beer after all long runs! Keep up the great Brewing!!!!!”

La Crosse’s buzz, extended hours and new faces.

Wednesday, June 25th, 2008

La Crosse has quite a buzz about this S&S 50th party going on. I was down at the fest grounds this morning getting our beer trailer set up and started seeing all the trailers and semis coming in from all over the country. They are here to enter their custom choppers in the “World’s Largest Biker Build-off”. I saw lots of cool bikes down there. The OCC has a cool “Corporal Punishment” bike, Church of Choppers has a red, white and blue S&S built bike. La Crosse builder Doug W from Dougz Customs has a very cool hand-built chopper.

Come down to the fest grounds this weekend and check it out yourself. It may be your only chance to get a taste of the S&S Proven Performance Pale Ale (know around here as 3PA) made by me especially for the S&S 5oth Anniversary celebration! The events will be going on all over the area this weekend. Check out the S&S website for more info and schedule of events.

I have had the phone ringing off the hook here at the brewery about the beer. WE ARE ALMOST SOLD OUT! If you want some, my advice is to head down to Festival, Woodmans, Quillins or the Co-op and see what they have left. We have reserved a few cases for some private VIP parties and have held back a few to sell at our Tasting Room this weekend. Limit one six-pack per customer. HOWEVER, we will have the 3PA on tap here at the brewery until it runs out!

OUR EXTENDED HOURS for this weekend are as follows: Friday 4:00-9:00 and Saturday Noon-7:00. If you come in this weekend you will get to meet one or both of our sassy little new bartenders Allie and Heather!

More about them later- I’m out, stuff to do…

We’ve got BIG NEWS!

Monday, June 16th, 2008

Big News here at the PSB. Today is the day that we began spreading the love with the release of our S&S 50th Anniversary Celebration Proven Performance Pale Ale! Six-packs and cases will appear on the shelves of your favorite liquor or grocery store this week! This is a limited edition beer and is expected to sell out by the end of the month! Hope you all get a chance to enjoy some.
The 3PA is a variation of our award-winning Pearl Street Pale and is sure to find it’s place in the hearts and minds of hop lovers everywhere. This is such big news that we’ll be ON the news! I was just interviewed by the lovely Jordann from WXOW Channel 19 about the new beer and you will be able to see yours truly on the tube tonight at 6:00 and again at 10:00. You can also read all about it in the La Crosse Tribune tomorrow! Steve Cahalan from the Trib just called and is givin’ us a shout out about it, too. Word up, Steve. Thought I was on a roll when the phone rang and it was a lady from FOX 25 but it turns out she just wanted to sell me some advertising. Ha ha!
The Bandit County Fair was a great success this past weekend down the River at Gunner’s just before De Soto. The rain held out and I believe a good time was had by all. I had a great time. The lineup was quite stacked with good variety. There were countless bands on two stages including Joe Price, Down Lo, Fat Maw Rooney, and Houses in Motion. Some of the areas best bands and some out-of-towners, too. Check out the Bandits on myspace. Got to see lots of old friends and smiling faces and met some new ones, too. Hell I even drank beers with an off-duty cop named Molar (“like the tooth”)! What? The venue was cool with tiers of campers lining the woodsy hillside and an artesian waterfall that was frequented by scantily clad girlies during the weekend festivities. It’s cool just to roam around and be social in the camping areas. If you missed it this year, you must go next year.

The Bandit County Fair was also the maiden voyage for PSB’s super chill new beer trailer. This thing is so very sweet. It holds about 40 kegs and just plug it in and it is ice cold. I can tap up to 14 kegs simultaneously. This is, by far the coolest keggerator I have ever had.
Thanks for all who inquired about employment at the brewery since my last post. It is possible that we have found who we are looking for but we are always interested in good people who share our affinity for great beer. Please stop in and introduce yourself if you think you might want to be part of the PSB world.
If you just want to drink a beer, then join us in the Tasting Room for one. Hours are Tuesday-Friday 4:00-7:00 and Saturday from Noon-5:00. We have seven of our handcrafted ales and lagers on tap including the special limited releases: Dankenstein Imperial IPA and Fruitbat Frambois while they last.
‘Till next time….Joe

No More Romance for the Bandit County Fair

Thursday, June 12th, 2008

If you haven’t already heard we’ve had a lot of rain down here in Southwest Wisconsin, Minnesota, Iowa and Illinois alike. We might be soggy but our spirits are still up and the show must go on. This is especially the case for the Bandit County Fair, which was originally scheduled to be at the Romance bar in Romance, WI. Well, that location is currently under water.

But that’s alright because all you live music, camping, great craft beer drinking enthusiasts can count on the same Bat Time with a new Bat Place.

So here’s the dealio peeps. Head on down to Gunners Bar and Campground in De Soto, WI. Just follow the River going south out of La Crosse and you can’t miss it. Pack up your gear cuz you’ll want to be pitching your tents guys…(and gals) for the weekend. Festivities kick off at noon on Friday the 13th – oh quit knocking on wood, what more could possibly happen? Oh yeah, more rain. K- go ahead and say a few Hail Mary’s and get packin’. Rain or shine this party must go on.

What to expect? Why the best craft beer around for one thing. You can expect to drink any one of your favorites from the Pearl Street Brewery straight off the spigot. Mmmmm…Beer!

There will also be some grub served up by the Train Station Depot and some delicious za. Anything else you need…I’m sure you can improvise. Otherwise check in at Gunner’s Bar and see what’s shakin’ in there.

The line-up of music couldn’t possibly be any better. Headliners will be your favorite rockin’ grass-n-roll band the Smokin’ Bandits. But be sure to shake your booties to the rest of the fantastic local and out of towner bands.

Tickets are still on sale for $25 for the weekend which includes music and camping. But if you can’t get your shit together then head on down there and get a ticket at the gate for $35. That’s just 5 less beers you’ll be enjoying.

Fun times will be had by all. For more information check out

Cheers! We’ll see you there.

PSB on WXOW news

Tuesday, June 10th, 2008

Click below to see WXOW coverage of the release of That’s What I’m Talkin’ ’bout Stout.

PSB on WXOW news (Windows Media)

PSB on WXOW news (QuickTime)

Job opportunities at the PSB!

Tuesday, June 10th, 2008

Hello everybody-
Since our employees usually stick with us for years, this is a rare opportunity for someone wanting to get involved with a local and growing brewery. Pearl Street Brewery is looking for two good employees for long-term employment! For both of these positions we are looking for people with a true love of great beer, and a great, positive attitude. We work hard and work as a team here, so applicants should love to get the job done and have a good time doing it. We take a great deal of pride in our work and are looking for people who pay attention to detail and work meticulously. Both positions will start out part time but will lead to full time for the right person. Our business is growing quickly, and the right people will not only want to grow with it, but help make it grow. You may start working predominantly in one of the open positions and learn other jobs around the brewery including brewhouse work and cellaring. If this sounds like something for you, read on…

Delivery: This is part time, one-two days/week and occasional “emergency deliveries” on other days. You will have contact with our precious customers and will be expected to be pleasing and leave them with a good feeling. You need a valid driver’s license and a good driving record. You will have to manage inventory and invoice customers. Computer knowledge is helpful but not essential. You’ll be delivering cases and kegs so that’s a bit of heavy lifting. That cannot be a problem for you. You will learn to twirl kegs around on your little finger in no time. This will work into a merchandising and possibly a sales ambassadorship over a few months. We may also use you on the bottling line or for kegging.
Bartender/Beer guru: This is predominantly afternoons and evenings hosting our guests in the Tasting Room at the brewery, both during the week and on weekends, serving PSB beers and giving tours of our brewery. Opening and closing duties include cleaning, stocking and occasional maintenance. This job also involves representing the PSB at events throughout La Crosse and Wisconsin. You must have an undying love for great beer. You will become knowledgeable about the ingredients, and processes involved in production of craft beer. You will develop an understanding of different beer styles and their histories. You will have fun and eventually become a true PSB Beer Ambassador.

As I mentioned, you may start working predominantly in one of the open positions and learn other jobs around the brewery including brewhouse work and cellaring.

If you, or anyone you know may be interested in one of the jobs, please email me directly.


Our NEW Professional “Web” Look

Sunday, June 1st, 2008

I can say that the biggest complaint that we get here at the brewery is that our website needs to be updated…That is until now. You’re browsing through our new reconstructed totally revamped and dare I say super professional website designed for us by our friends at Thorn Creative.

We only dared to dream that our site would be this purdy.

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