Tour de Pearl Madison

Virtual Goodie Bag

Wednesday, July 2nd, 2014
Hey Riders!
We hope everyone is having a great time on the Tour so far this year and that you’re finding plenty of time to ride in between bouts of rain and these crazy, heavy winds!
We also hope you’ve gotten to put to good use all of the wonderful coupons our Tour Stages have put together for you, via our Virtual Goodie Bag. In case you haven’t received the email invitation, or just have had some issues trying to access the site, here is the link; it should take you directly to the goodie page!
Remember, all you have to do is SHOW YOUR TOUR CARD to the server, and pull up this site on your mobile device (or print the coupon from home and bring it in). Then, even after you bike in to receive your first stamp, all of these sweet deals are yours ALL SUMMER LONG, whether you bike in or not. Hope that helps! Happy pedaling!


The 2014 $1000 Grand Prize From Wyatt Bicycle Co.

Thursday, June 19th, 2014

Two sweet Bikes. One for La Crosse and One for Madison. Each are valued at $1000. Check out some of the details of this coveted prize as described by Wyatt Hrudka, owner and bike builder for Wyatt Bicycle Co.

Specifically designed for the Tour de Pearl, these two bikes from Wyatt Bicycle Co. take single speed riding to the next level.  Nothing says reliability and performance the way a 4130 CroMoly steel frame equipped with a Velocity Deep V wheelset does.  The cockpit is set up with comfort and control in mind by taking an Origin 8 bullhorn handlebar, wrapping it with super thick 3.2mm Lizard skin tape, and topping it off with a pair of Tektro reverse brake levers.

The frames are powder coated in Ettrick, WI by Premier Powdercoating, Inc.  Powder coating is an advanced finishing process that is an eco-friendly alternative to liquid paint.  Powder coating is more resistant to scratching, chipping, fading, and wearing when exposed to rain, snow, and the hot sun compared to liquid paint.

Bike 1:
Frame Color: Heavy Silver
Rim Color: Anodized Blue

Bike 2:
Frame Color: Flat Black
Rim Color: Black


Announcing… Your Official 2014 Tour de Pearl Madison Lineup!

Tuesday, May 27th, 2014

Register at any ONE of these locations, then start pedaling all summer long to be eligible for the grand prize $1000 Wyatt bicycle! Remember, to get your card stamped you must a) Ride your bike to every stage and b) Order a Pearl Street Brewery beer.

Up North
Old Chicago
Lao Laan-Xang
Baldwin Street Grille
Barriques – Monroe St.
Barriques – Mckee Rd.
The Side Door Grill and Tap
The Fountain
Harmony Bar
Caribou Tavern
Badger Bowl
Glass Nickel Pizza Co.
Alt n’ Bach’s Town Tap
Lazy Oaf
Club Tavern
Bourbon Street Grille
Brass Ring

Tour de Pearl in Madison is BACK! Starting June 2!

Tuesday, May 27th, 2014

Hey Madison!

Get ready for a summer of pedaling for pints with Pearl Street Brewery’s Tour de Pearl!

This is the SECOND annual TdP in Madison, and we’re stoked to say this year is going to be even better.

Here’s How to Get Beers By Gears:

- 21 stages total. Register at ANY of the 21 stages. $20 gets you your official Tour badge with lanyard, water bottle, T-Shirt, and  even more coupons and freebies from Tour stages and sponsors.

Use our virtual map to plan your desired route! Stay tuned to our  Facebook page for more details to come on our newly designed virtual map for Android and iPhone, created by Map the Experience. Complete details will also be included in your registration packet.

-You have THREE MONTHS to pedal to each of the 21 stages during your free time. You must order a Pearl Street Beer at every stage to get your card stamped. Complete all 21 stages to get an entry to win the grand prize…

A sweet $1000 bicycle from Wyatt Bicycle Co. of La Crosse.

There will be an After Tour Party on SEPT 6, details on time and location to be announced in late summer.

Don’t want to keep checking back? Email and she will add you to the Tour de Pearl-specific mailing list. Stay in the know with all things Tour de Pearl!


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