Tour de Pearl La Crosse

Virtual Goodie Bag

Wednesday, July 2nd, 2014
Hey Riders! 

We hope everyone is having a great time on the Tour so far this year and that you’re finding plenty of time to ride in between bouts of rain and these crazy, heavy winds!

We also hope you’ve gotten to put to good use all of the wonderful coupons our Tour Stages have put together for you, via our Virtual Goodie Bag. In case you haven’t received the email invitation, or just have had some issues trying to access the site, here is the link; it should take you directly to the goodie page!

Remember, all you have to do is SHOW YOUR TOUR CARD to the server, and pull up this site on your mobile device (or print the coupon from home and bring it in). Then, even after you bike in to receive your first stamp, all of these sweet deals are yours ALL SUMMER LONG, whether you bike in or not. Hope that helps! Happy pedaling!

The 2014 $1000 Grand Prize From Wyatt Bicycle Co.

Thursday, June 19th, 2014

Two sweet Bikes. One for La Crosse and One for Madison. Each are valued at $1000. Check out some of the details of this coveted prize as described by Wyatt Hrudka, owner and bike builder for Wyatt Bicycle Co.

Specifically designed for the Tour de Pearl, these two bikes from Wyatt Bicycle Co. take single speed riding to the next level.  Nothing says reliability and performance the way a 4130 CroMoly steel frame equipped with a Velocity Deep V wheelset does.  The cockpit is set up with comfort and control in mind by taking an Origin 8 bullhorn handlebar, wrapping it with super thick 3.2mm Lizard skin tape, and topping it off with a pair of Tektro reverse brake levers.

The frames are powder coated in Ettrick, WI by Premier Powdercoating, Inc.  Powder coating is an advanced finishing process that is an eco-friendly alternative to liquid paint.  Powder coating is more resistant to scratching, chipping, fading, and wearing when exposed to rain, snow, and the hot sun compared to liquid paint.

Bike 1:
Frame Color: Heavy Silver
Rim Color: Anodized Blue

Bike 2:
Frame Color: Flat Black
Rim Color: Black


Map the Xperience!

Tuesday, May 27th, 2014

Here’s the link for a visual of our La Crosse Tour map.

Pretty sweet, huh? In your registration packet you will receive full, detailed instructions on how to download the app and all the things you’ll be able to do with it!


Registration opens May 26 in La Crosse!

Monday, May 19th, 2014

We know a lot of you can’t wait to get rolling on this year’s Tour de Pearl!

Registration for the LA CROSSE Tour will open on Memorial Day, MAY 26. The weather is supposed to cut us a break and be gorgeous, so what better time to get started than the holiday weekend?

Remember, you will be able to register at ANY ONE of the 42 Stages. In fact, if you ride your bike, have a Pearl Street brew while you sign up and you can get your first stamp right then and there!

Don’t forget to fill in your desired shirt size on the form. Shirts will be available to pick up ONLY at Pearl Street Brewery. Please allow us a week after you register to get shirts printed. You MUST bring your Tour Badge to pick up your shirt.

Speaking of shirts… check out our awesome 2014 Tour shirt, designed by our good friend Carrie Staehly at OnThree Printing!

More details to follow… stay tuned!


Tour de Pearl 2014!

Tuesday, March 18th, 2014



Get ready for a summer of pedaling for pints with Pearl Street Brewery’s Tour de Pearl!

This is the THIRD annual TdP, and we’ve upped our game this year. We’ve listened to all of your feedback, and we’re stoked to say this will be the biggest, best year yet! We’ve got a virtual map that will help you plan your routes.  We involved even MORE of your favorite stages. You’ll get MORE chances to win prizes. And get this – YOU decide which 21 stages you want to pedal to!

Here’s How to Get Beers By Gears:

- 42 stages total. Register at ANY of the 42 stages. $20 gets you your official Tour badge with lanyard, water bottle, T-Shirt, and  even more coupons and freebies from Tour stages and sponsors.

-Customize your own Tour. Choose stages from each of the five zones to make your own 21-stage tour. Or better yet, ride the entire 42 Stage Tour and hit all the stages!

- Use our virtual map to plan your desired route! Stay tuned to our  Facebook page for more details to come on our newly designed Tour de Pearl virtual map for Android and iPhone!

-You have THREE MONTHS to pedal to each place during your free time. Order a Pearl Street Beer at every stage to get your card stamped. 21 stamps = ONE entry for the grand prize. Complete ALL 42 stages for THREE entries to win!

Grand Prize: A sweet $1000 bicycle from Wyatt Bicycle Co. of La Crosse.

There will be an After Tour Party, details to be announced. Tour registration opens May 26th at each of the 42 Stages.


Stay tuned for more specifics. We’ll get back at you soon!

Don’t want to keep checking back? Email and she will add you to the Tour de Pearl-specific mailing list. Stay in the know with all things Tour de Pearl!

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